We are delighted to join the Lorax himself to announce the launch of e-tickets at The Old Vic.
The environmental loving ginger critter will return to the main stage from 15 October for a limited three week run, with patrons encouraged to join us by going green and opting to NOT print their ticket confirmation. Instead they will be asked to show their confirmation on their phone from which a QR code can be scanned by front of house staff. Whilst many theatres operate a print-at-home system, we believe that The Old Vic is the first theatre to actively encourage audiences to not press print and use their phones instead.
The Lorax says, ‘I speak for the trees, for the trees have no tongues.’ We listened to our friend and over a transitional period The Old Vic will endeavor to be 90% paperless by its 200th Birthday in May. Paper tickets will still be available, on recycled stock, for those who need them but we are urging people to opt for the e-option.
This is part of a wider commitment to the building’s sustainability as an independent, not-for-profit theatre looking to secure our future. This is no mean feat for a building that has been standing for 200 years and despite these limitations, The Old Vic is constantly looking for more ways to be greener.
Like the Lorax we care about the world around us and believe we must take responsibility and do our bit because after all, ‘unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.’